The Content Strategy Blog

What is a Content Strategist?

A Content Strategist ensures that a business is creating the right content, publishing it at the right time, in the correct format and is promoting it in the appropriate places to reach, engage and convert customers.

How to Get Client Buy-In for Content Strategy

January 8, 2021

Advertising and design agencies need to add content strategy to their own process and their agency offering, but how should they go about getting client buy-in for content strategy?

7 Reasons your Website Really Needs a Blog

January 6, 2021

Do I need to be blogging for my business? Don’t worry; I’m not going to draw this out. Whether you’re a restaurant, a cleaning company or an advertising agency. You need a blog. Here are seven perfectly good reasons why.

Before you Start Podcasting for Business, Consider These Things

January 6, 2021

One-fifth of Americans now listen to podcasts. If you want to start podcasting for your business, here are some things to know before you do.

Content for B2B Lead Generation: Why Does it Work and What Works Best?

January 6, 2021

How did IBM transform an underperforming rented email list into a whopping 11% conversion rate on site with one lead generation campaign?

Content Strategy and SEO: Why you need to write for search

January 6, 2021

As a marketer, I know there’s no point in writing something unless it can be found by people searching. SEO and content strategy go hand in hand.

Content Strategy Templates to Download and Use

January 6, 2021

Need to up your content strategy game? Download the DIY Content Strategy Template and the User Journey Mapping Template for free here.

How to Use User Journey Mapping to Build a Robust Content Plan [Framework]

January 6, 2021

A customer goes on a journey with you when they first encounter you. This can be a quick thanks-but-no-thanks, abrupt end kind of journey, or it could be a sail off into the sunset, you make me so happy kind of journey.

Kick-Start your Startup by Getting to Know SEO

January 6, 2021

One simple thing you can do to give your startup or SME the best chance of early success is to make sure your site ticks all the SEO boxes.