What I do

I help businesses make sense of content by creating powerful strategies, no-nonsense plans and hard-hitting content experiences that connect with customers.

Knowing the goals

Content Strategy

A deep dive into your business goals to see how we can align your content to achieve them.

Researching: content audits, persona research, user journey analysis, content gap analysis, competitor research.

Planning: mapping content to the user journey, SEO strategy, editorial planning, social media strategy, user experience.

Creation: creating content, content management, distribution and promotion plans.

Measuring: analysis and optimisation.

See Content Strategy cases
Agriculture

Content Strategy for a Global Agribusiness Consultancy

Farrelly & Mitchell’s business is in a particular space, with customers who have unique needs and consume niche industry content. Their communications needed to prove that they are the expert, and have the information, contacts and experience to help their clients’ businesses grow.

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Speaking the language

Content and copy writing

Words that converts visitors into customers, reaching the right audience in the right place.

- Funnel optimised content

- Conversion web copy and landing pages

- Email & social copy programs

- Optimised blog posts and articles

See Copywriting cases
Technology

UX Writing for a Productivity App

An app with a clear vision: Seque helps people focus and work distraction-free. We built an experience to reflect this vision.

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Understanding the customer journey

SEO and CRO

A full suite of SEO essentials to make your site work hard. Conversion optimisation to make sure the traffic you're attracting is converting. Helping you understand what conversion means to your business and goals. Whether it's a sale or a newsletter sign up, we'll make sure your site is doing everything possible to optimise for conversions.

See Optimisation cases
SaaS

UX and CRO for Salesforce

Small businesses can face many problems when starting out. One that might be overlooked is how, with an ever-expanding workload, they might not have time to dedicate to all of their customers. We created a tailored experience that speaks to and celebrates the unique challenges of small businesses.

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Let’s make content work for your business.
Contact me now