What I do

I help organisations turn research, data and expertise into communications that drive decisions — whether that's winning customers, influencing policy, or securing funding.

Content strategy services - an illustration of a girl working on her laptop at a desk.
From evidence to action

Strategic communications

Strategic communications grounded in evidence. I work with your data, research, and organisational goals to develop communications that reach the right people with the right message.

  • Discovery & analysis: stakeholder research, audience mapping, evidence review, content audits, competitor and landscape analysis
  • Strategy & planning: insight-led messaging frameworks, editorial planning, channel strategy, SEO/AEO and discoverability
  • Creation & activation: executive summaries, policy briefs, reports, campaign content, thought leadership
  • Measurement & learning: performance analysis, impact reporting, optimisation
  • See case studies
    Agriculture

    Content Strategy for a Global Agribusiness Consultancy

    Farrelly & Mitchell’s business is in a particular space, with customers who have unique needs and consume niche industry content. Their communications needed to prove that they are the expert, and have the information, contacts and experience to help their clients’ businesses grow.

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    Making complexity clear

    Content and storytelling

    Clear, compelling content that translates complexity into action. From technical reports to campaign copy.

    • Evidence-based reports and policy briefs
    • Executive summaries and board-ready documents
    • Web copy, articles, and thought leadership
    • Data storytelling and visual narratives
    • Email and campaign content
    See case studies
    Non-profit

    Evidence to Action: Strategic Communications for a Research-led Nonprofit

    CES is a research-to-practice nonprofit helping government design better services. The challenge: amplify reach among policymakers, service providers, funders and community leaders with limited resource.

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    Turning expertise into influence

    Research, technical and advocacy communications

    Helping innovation and evidence reach the people who need to act on it. I translate complex research, technical solutions, and policy insights into communications that inform decisions, build support, and drive change.

  • Research-to-practice and evidence-to-action comms
  • Technical explainers and solution narratives
  • Impact reports, evaluation summaries, and case studies
  • Advocacy campaigns and stakeholder engagement
  • Data visualisation and insight briefs
  • Funder, policymaker, and board communications
  • See case studies
    Government Agency

    Building a Data Literacy Movement: Strategic Communications for EU's Big Data Test Infrastructure

    Strategic communications for European Commission's Big Data Test Infrastructure project. From technical platform to practical enabler of public sector innovation, building a pan-European community of data practitioners through outcome-focused storytelling.

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    Let’s make content work for your business.
    Contact me now