Do I need to be blogging for my business?
Don’t worry; I’m not going to draw this out. Yes. Your business needs a blog. Whether you’re a restaurant, a cleaning company or an advertising agency. You need a blog. Here are seven perfectly good reasons why:
Inbound is the buzzword for 2018. It’s still not nearly as notorious as Content Marketing, but it’s up there. It’s important because it’s like the holy grail. People’s jobs depend on it, and if you can master it, you’ll be worshiped. If you can master organic inbound traffic? You are all powerful.
Every time you publish a blog post, a new page is added to your site, and the Google bots index it. Which makes it another page that can show up on a google results page, another page you can rank for and another page you can drive organic (Aka. free) traffic from.
60% of businesses who blog acquire more customers
Make it a useful post and add the right CTA at the bottom, and these readers are closer to becoming customers. (cough cough…. see the bottom of this post for a cheeky example…cough) More than 60% of businesses who blog acquire more customers, according to a HubSpot survey.
You can only do so much with the pages you have on your website, and they have their own purpose in life. Having a blog means you can supply in-depth answers to questions your potential customers are asking. Forget the static FAQ page, invest in a blog.
Yes, it’s also a place where you can show off. You’re the expert in your industry. Prove it on your blog. Make it impossible for readers to choose a competitor. Nobody could possibly know more than you! Knowing so much about what you do will also build up your level of trust with your readers.
A blog can be the home for your content that you can then share on your other social media channels. It gives you a reason to gather email addresses and send weekly/monthly newsletters. That’s a blog, social and email strategy in one.
You can tell your brand story here, which helps with the trust reason above. You can introduce team members here, bringing that human element to your content strategy. You can host User Generated content here, empowering them to tell your brand story themselves.
The value of a well-produced piece of content compounds over time. The more is is read and shared, the more it ranks, the more it’s found organically for people searching.
It’s one of the most valuable tools a business of any size has at their disposal. And it’s an easy win. If you know your business, blogging should be easy. If you don’t have time, you can hire people to keep your blog updated with relevant content.