Content Strategy

UX & Content Strategy for Microsoft Partner Training

UX & Content Strategy for Microsoft Partner Training
Project Date
2017
Client
Microsoft
Industry
Technology
Services Provided
Content Strategy
Copy & Content
Description

Microsoft has a hand-picked selection of training partners who they work with to enable them to sell, up-sell and train in Microsoft products. We created a user experience tailored to each learning path.

Objectives

Create a learning portal to complement the Microsoft partner training process.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • ddsf
  • sdfdsfs
  1. sddf
  2. sdfsdf
dasdas

The Process

We developed a path based journey for users and designed a new website for the Microsoft training programs that had a few very important caveats:

  1. There are three distinct course paths - Marketing, Sales and IT
  2. Each one of these paths speaks to entirely different people with very different end goals

So we designed a home page that above all, directed the user to the correct learning path. From there, the journey was seamless.

I worked with the design team to map out the user personas and their individual journeys, to create a new brand name for the website that instantly made sense for each persona in tandem, to ensure the UX was clean and free from distractions, and to ensure the copy on the site spoke to each persona’s pain point: how can Microsoft training help to solve MY problems? This was crucial. 

FutureProof

The result is a learning portal tailored to individual users and their course paths.

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