SEO & Content Strategy for a Boutique Guesthouse

SEO & Content Strategy for a Boutique Guesthouse
Project Date
January 2018
Travel and Tourism
Services Provided

Breac.House is an exciting modern retreat at the far edge of Ireland. It was created by an ambitious and passionate couple that wanted to marry their love of Donegal with their own ideals: sustainability, celebrating local produce and craft, beautiful food, and amazing architecture. I worked with them to get their web presence up to scratch.


As a new business, Breac.House needed a website that was optimised to attract the right visitor and a content strategy to keep engagement levels up during seasonal and off-season periods alike.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • ddsf
  • sdfdsfs
  1. sddf
  2. sdfsdf

My process

I worked with the design agency that gave life to the Breac.House brand, aad, to ensure the website was up to scratch in terms of UX and SEO. We needed to make sure the site and its content worked hard to attract and convert the right traffic.I created a content strategy framework for the team so that the Breac.House team could take it away and make it work for them to complement the promotional activity they were already doing.

Organic search is now the number one source of traffic for the website and high-engagement, high-performing  content is being produced consistently to complement other marketing activities

If you run a local business, let’s talk about how we can make sure your website is your most powerful tool.

Contact me now

Let’s make content work for your business.
Contact me now