Copy & Content

Copywriting for a Tech Startup

Copywriting for a Tech Startup
Project Date
May 2018
One Click License
Services Provided
Copy & Content

One-Click License (OCL) is a London-based tech startup that specialises in making copyright compatible with technology. Its proprietary technology help rights-owners track, clear, monetise and license any use of media for user-generated content on any device anywhere in the world.


As a technology startup with a never-before-seen solution, my main goal was to turn developer language into a customer-facing story.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
  • ddsf
  • sdfdsfs
  1. sddf
  2. sdfsdf

My process

1. Content guidelines

I created the overarching OCL brand voice, as well a content style guide for writing about the individual products - Origen and Portes (and more to come!)

2. Website words

With voice, tone and content guidelines in place, I wrote the copy for each of OCL's product websites. My goal was to turn developer language into a customer-facing story.

Homepage copy for tech startup OCL
Origen homepage copywriting
Origen homepage copywriting

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