In a time of change for the agency, Atomic wanted a web experience that reflected the new direction of the company.
With three expert offerings to convey, each with a unique audience with unique problems, three entirely different content and SEO strategies were required.
Atomic Sport - Marketing solutions for rights holders to help them secure sponsorship deals.
Atomic DNA - Employer branding and recruitment advertising specialists.
Atomic B2B - Advertising and marketing solutions for complex Tech and B2B companies.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
For each offering and website, I created a bespoke content strategy, a PPC and SEO plan, and inbound marketing framework.
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